PLAYJOY THE BUNNY!

PLAYJOY THE BUNNY!
PLAYJOY HEF & HIS BUNNIES!

LESLIE SIEGEL'S CONCEPT IDEAS FOR "PLAYJOY HEF & THE BUNNY THAT WASN'T" A MUSICAL PLAY CONCEPT!

SHORT OUTLINE FOR "PLAYJOY HEF & THE BUNNY THAT WASN'T... A 1 woman/1 man MUSICAL" BY Leslie K. Siegel ALL RIGHTS RESERVED COPYRIGHT (c) 2009 LESLIE K. SIEGEL (ALL MUSIC BY DAVID CREATIVE MICHAEL DAVID (c) 2009 BY PERMISSION!

"PLAYJOY HEF & THE BUNNY THAT WASN'T" is split into two parts. The first part starts as a one woman show, with spotlight on pretty blond woman who once could have been a successful Playboy Bunny but decided to go the other route of marrying, kids, and soccer mom. The spotlight is on her and the stage is dark. She begins speaking about whether she had made the right decisions in her life. The song "You're Coming Home" plays on a loudspeaker (it's her daughter singing off stage) and as she starts talking, the stage begins to light up and you see the true Playboy colors decorating the stage and Hugh Hefner sitting at a desk looking out the window. We know it's Hefner because of his signature robe and slippers. He's recalling a young hopeful that ended up leaving, as the tune "I've Been Abused" plays on a radio. He begins to respond to the song, then song fades out and Hef does a few minutes of one man show stuff. He joins the blond woman and sings to her "Don't Let The Water Come In" a short of fatherly like chat. The woman walks on stage and they finish the song together then go into talking together about their lives, and as they talk the stage darkens and when lights come on again, we see Hef's past as he talks about it and how he began. As he talks, the scene is played out as the two look on. The people on stage begin singing "Hallelujah Bound", another up tune giving a "rah-rah" quality to the play.

From this point, the show becomes an interview show with the woman and Hef sitting on the sidelines in director's chairs interviewing each other as the action plays out on stage of what they are talking about. Inter-twined in this diologue are songs sung by the cast and the main characters. In one scene the woman is lamenting about her decision, so Hef sings "Little Girl" to her to try and comfort the woman, as a group of Playboy Bunnies dance and sing on stage to a song called "Celebrate Your Life". Audience begins to see the 2 lives of Hef and the woman and should begin to understand Hugh Hefner and his empire, plus the audience should also begin to see the woman's point of view and that even if she had become a Bunny, she could have still had children and family, as Hefner did! The most interesting part here is how the actors write their own script and lines while having an idea of the concept of this play/musical. It will be very interesting to see how this concept plays out.

At certain times in the show, Hef and the woman join the cast on stage with backdrop scenery of the Playboy Mansion, Las Vegas, a bar, a bedroom, etc. But they always return to their chairs at the end of a song or scene. Hef also sings about his life with the song "A Big Helping Hand" and how so many were against his ideas due to the morality of the 1950's and he sings "Don't Let The Water Come In", meaning don't let things get to you and follow your dream.

The woman explains her choice of family over Playjoy fame by singing: "Love Always", "I Will Become", and even a cute song called "Juana". This play will show the audience that even being a Bunny or Hugh Hefner is good in God's eyes and that we make decisions that mark our destiny when we learn of Hugh Hefner's past success and failures, or maybe that one Bunny that got away! Although Hef runs this sort of business, he found time to marry, have kids and even show the wholesome side to Playboy. On the other hand, the woman starts to talk about her life and we see it on stage and realize that she had also made her dreams come true, she was just unsure.

The ending is when both the life of Hef and the life of the woman meet halfway on stage and there is a lot of singing and dancing with Hef and the woman as partners on the dance floor. It would run just under an hour and 1/2. The plot can be expanded but for now this is just a short idea. As I progress with it, it will get better. For now, this is the premise of the play/musical I wrote called "PLAYJBOY HEF & THE BUNNY THAT WASN'T".

Already have a known actress who wants to play the woman

Already have a director who will direct the play

Already have music in place (David Creative (c) 2009 COPYRIGHT) MORE SONGS AVAILABLE TO HEAR!

DO NOT HAVE RIGHTS TO USE PLAYBOY, ALTERNATE TITLE WOULD BE "PLAYJOY THE MUSICAL" Hugh Hefner's name would be changed...

****Must contact Playboy and see how one goes about this, otherwise it's an interesting play and I have all the right crew and people to make this happen!

Let me know!

Regards

Leslie Siegel

(c) ALL RIGHTS RESERVED COPYRIGHT ELECTRONICALLY COPYRIGHTED

PLAYBOY HISTORY AS FOLLOWS:


Playboy

From Wikipedia, the free encyclopedia
Playboy
Editor-in-chiefHugh Hefner
CategoriesMen's magazines
FrequencyMonthly
PublisherPlayboy Enterprises, Inc.
Total circulation
(2011)
1,516,086[1]
Year foundedOctober 1, 1953[2]
First issueDecember 1953
CountryUnited States
LanguageEnglish, many others
WebsitePlayboy Playboy UK
ISSN0032-1478
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother.[3] The magazine has grown into Playboy Enterprises, Inc., with a presence in nearly every medium. Playboy is one of the world's best known brands.[4]In addition to the flagship magazine in the United States, special nation-specific versionsof Playboy are published worldwide.
The magazine has a long history of publishing short stories by notable novelists such as Arthur C. Clarke,[5] Ian Fleming,[5] Vladimir Nabokov,[6]Chuck PalahniukP. G. Wodehouse[5] and Margaret Atwood.[5] With a regular display of full-page color cartoons, it became a showcase for notable cartoonists, including Jack Cole,[7] Eldon Dedini,[8] Jules Feiffer,[9] Shel Silverstein,[10] Erich Sokol[5] and Rowland B. Wilson.[11]
Playboy features monthly interviews of notable public figures, such as artists, architects, economists, composers, conductors, film directors, journalists, novelists, playwrights, religious figures, politicians, athletes and race car drivers. The magazine generally reflects a liberal editorial stance.[12]

Contents

  [hide

History

1950s

The first issue of Playboy December 1953
By spring 1953, Hugh Hefner — a 1949 University of Illinoispsychology graduate who had worked in Chicago for Esquiremagazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and Children's Activitiesmagazine as circulation promotions manager[13] — had planned out the elements of his own magazine, that he would call Stag Party.[14] He formed HMH Publishing Corporation, and recruited his friend Eldon Sellers to findinvestors.[14] Hefner eventually raised just over $8,000, including from his brother and mother.[15]However, the publisher of an unrelated men's adventuremagazine, Stag, contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name.[13][16]Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy".[16]
The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a calendar rather than for Playboy. The first issue sold out in weeks. Known circulation was 53,991.[17] The cover price was 50¢. Copies of the first issue in mint to near mint condition sold for over $5,000 in 2002. The novel Fahrenheit 451, by Ray Bradbury, was serialized in the March, April and May 1954 issues of Playboy.
The logo, the stylized profile of a rabbit wearing a tuxedo bow tie, was originally designed by art designer Art Paul for the second issue to be used as an endnote, but was adopted as the official logo and has appeared ever since.[18][19] A running joke in the magazine involves hiding the logo somewhere in the cover art or photograph. Hefner said he chose the rabbit for its "humorous sexual connotation," and because the image was "frisky and playful."
An urban legend started about Hefner and the Playmate of the Month because of markings on the front covers of the magazine. From 1955 to 1979 (except for a six-month gap in 1976), the "P" in Playboy had stars printed in or around the letter. The legend stated that this was either a rating that Hefner gave to the Playmate according to how attractive she was, the number of times that Hefner had slept with her, or how good she was in bed. The stars, between zero and 12, actually indicated the domestic or international advertising region for that printing.[20]

1960s–1990s

The Editorial Board of Playboy in 1970. Back, left to right: Robie Macauley, Nat Lehrman, Richard M. Koff, Murray Fisher, Arthur Kretchmer; front: Sheldon Wax, Auguste Comte Spectorsky, Jack Kessie.
From 1966 to 1976 Robie Macauleywas the Fiction Editor at Playboy. During this period the magazine published fiction by Saul Bellow,Sean O'FaolainJohn Updike,James DickeyJohn Cheever,Doris LessingJoyce Carol Oates,Vladimir NabokovMichael CrichtonJohn LeCarreIrwin ShawJean ShepherdArthur KoestlerIsaac Bashevis Singer,Bernard MalamudJohn Irving,Anne SextonNadine Gordimer,Kurt Vonnegut and J. P. Donleavy, as well as poetry by Yevgeny Yevtushenko.[21] Macauley also contributed all of the popular Ribald Classicsseries published between January 1978 and March 1984.
Since reaching its peak in the 1970s, Playboy has seen a decline in circulation and cultural relevance because of competition in the field it founded — first from Penthouse, Oui (which was published as a spin-off of Playboy) andGallery in the 1970s; later from pornographic videos; and more recently fromlad mags such as Maxim, FHM, and Stuff. In response, Playboy has attempted to re-assert its hold on the 18–35 male demographic through slight changes to content and focusing on issues and personalities more appropriate to its audience — such as hip-hop artists being featured in the "Playboy Interview".
Christie Hefner, daughter of the founder Hugh Hefner, joined Playboy in 1975 and became head of the company in 1988. She announced in December 2008 that she would be stepping down from leading the company, effective in January 2009, and said that the election of Barack Obama as the next President had inspired her to give more time to charitable work, and that the decision to step down was her own. “Just as this country is embracing change in the form of new leadership, I have decided that now is the time to make changes in my own life as well,” she said.[22]

2000s–2010s

The magazine celebrated its 50th anniversary with the January 2004 issue. Celebrations were held at Las Vegas, Los Angeles, New York, and Moscow during the year to commemorate this event.
The magazine runs several annual features and ratings. One of the most popular is its annual ranking of the top "party schools" among all U.S. universities and colleges. For 2009, the magazine used five considerations: bikini, brains, campus, sex and sports in the development of its list. The top ranked party school by Playboy for 2009 was the University of Miami.[23]
In June 2009, the magazine reduced its publication schedule to 11 issues per year, with a combined July/August issue and on August 11, 2009, London'sDaily Telegraph newspaper reported that Hugh Hefner had sold his English Manor house (next door to the famous Playboy Mansion) for $18 m ($10 m less than the reported asking price) to a Daren Metropoulos and that due to significant losses in the company's value (down from $1 billion in 2000 to $84 million in 2009) the Playboy publishing empire is up for sale for $300 m.[24] In December 2009, they further reduced the publication schedule to 10 issues per year, with a combined January/February issue.
On July 12, 2010, Playboy Enterprises Inc. announced Hefner's $5.50 per share offer ($122.5 million based on shares outstanding on April 30 and the closing price on July 9) to buy the portion of the company he does not already own and take the company private with the help of Rizvi Traverse Management LLC. The company derives much of its income from licensing rather than the magazine.[25] On July 15, Penthouse owner FriendFinder Networks Inc. offered $210 million (the company is valued at $185 million), though Hefner, who already owns 70 percent of voting stock, does not want to sell.[26] January 10, 2011 The publisher of Playboy magazine has agreed to a sweetened offer by founder Hugh Hefner to take the company private for $6.15, 18 percent premium over the price of the last previous day trading. A tender offer is expected to initial by January 21, 2011 and the deal is expected to close by the end of the first quarter.[27][dated info]

The Playboy Interview

Besides its centerfold, a major part of Playboy for much of its existence has been the Playboy Interview, an extensive (usually several thousand-word) discussion between a notable individual and an interviewer (historian Alex Haley, for example, served as a Playboy interviewer on a few occasions; one of his interviews was with Martin Luther King Jr.; he also interviewed Malcolm X, then coauthored his autobiography). One of the magazine's most notable interviews was a discussion with then-presidential candidate Jimmy Carter in the November 1976 issue in which he stated "I've committed adultery in my heart many times."[28][29] David Sheff's interview with John Lennon and Yoko Ono appeared in the January 1981 issue, which was on newsstands at the time of Lennon's murder; the interview was later published in book format.
Another interview type section, entitled "20Q" (a play on the game of Twenty Questions), was added in October 1978. Cheryl Tiegs was the first interviewee for the section.[30]

Circulation

Image of Lena Soderberg used in many image processing experiments.
The best-selling Playboy edition was the November 1972 edition, which sold 7,161,561 copies. One-quarter of all American college men were buying the magazine every month.[31] On the cover was modelPam Rawlings, photographed byRowland Scherman.
Perhaps coincidentally, a cropped image of the issue's centerfold (which featured Lena Söderberg) became a de facto standard imagefor testing image processing algorithms. It is known simply as the "Lenna" (also "Lena") image in that field.[32]
In 1970, Playboy became the first gentleman's magazine to be printed inbraille.[33]

Bans on the sale of Playboy

Many in the American religious community opposed the publication of Playboy. The Louisiana pastor and author L. L. Clover wrote in his 1974 treatise Evil Spirits Intellectualism and Logic that Playboy encouraged young men to view themselves as "pleasure-seeking individuals for whom sex is fun and women are play things."[34]
In many parts of Asia, including India, mainland ChinaMyanmar, Malaysia, Thailand, Singapore and Brunei, sale and distribution of Playboy is banned. In addition, sale and distribution is banned in most Muslim countries (except Lebanon[35][36] and Turkey) in Asia and Africa, including Iran, Saudi Arabia and Pakistan. Despite the ban on the magazine in these countries, the officialPlayboy brand itself can still appear on various merchandise such as perfume and deodorants.
While banned in mainland China, the magazine is sold in Hong Kong. In Japan, where genitals of models cannot be shown, a separate edition is published under license by Shueisha.[citation needed] An Indonesian edition was launched in April 2006, but controversy started before the first issue hit the stands. Though the publisher said the content of the Indonesian edition will be different from the original edition, the government tried to ban it by using anti-pornography rules.[citation needed] A Muslim organization, the Islamic Defenders Front (IDF), opposed Playboy on the grounds of pornography. On April 12, about 150 IDF members clashed with police and stoned the editorial offices. Despite this, the edition quickly sold out. On April 6, 2007 the chief judge of the case dismissed the charges because they had been incorrectly filed.[37]
In 1986, the American convenience store chain 7-Eleven removed the magazine. The store returned Playboy to its shelves in late 2003. 7-Eleven had also been selling Penthouse and other similar magazines before the ban.[citation needed]
In 1995 Playboy was returned to shelves in Republic of Ireland after a 36-year ban, despite staunch opposition from many women's groups.[38]
Playboy was not sold in the state of Queensland, Australia during 2004 and 2005 but returned as of 2006. Due to declining sales, the last Australia-wide edition of Playboy was the January 2000 issue.[citation needed]

Litigation

On the January 14, 2004, the Ninth Circuit U.S. Court of Appeals ruled that Playboy Enterprises Inc.'s (PEI) trademark terms "Playboy" and "Playmate" should be protected in the situation where a user typing "Playboy" or "Playmate" in a browser search was instead shown advertisements of companies that competed with PEI. (The decision reversed an earlier district court ruling.) The suit started on April 15, 1999, when Playboy sued Excite Inc.and Netscape for trademark infringement.[39]

Photographers

Celebrities

For a full listing, please see List of people in Playboy 1953–19591960–19691970–19791980–19891990–19992000–20092010–2019.
Many celebrities (singers, actresses, models, etc.) have posed for Playboyover the years. This list is only a small portion of those who have posed. Some of them are:
Film:
Music:
Sports:
Television:

International editions

This map shows the countries where Playboy is published. The dark pink indicates the countries where regional editions of the magazine are produced today and the lighter pink indicates the countries where regional editions of Playboy were once published.
(starting at the accompanying date, or during the accompanying date range)
Current:
  • Argentina (1985–1995, 2006–)
  • Austria (2012–)
  • Brazil (1975–) (see Playboy (Brazil))
  • Bulgaria (2002–)
  • Colombia (2008–)
  • Croatia (1997–)
  • Czech Republic (1991–)
  • Estonia (2007–)[55]
  • France (1973–)
  • Germany (1972–)[56]
  • Greece (1985–)
  • Hungary (1989–1993, 1999–)
  • Italy (1972–2003, 2008–)[57]
  • Latvia (2010–)[58]
  • Lithuania (2008–)
  • Macedonia (2010– )[59]
  • Mexico (1976–1998, 2002–)
  • Moldova (2012–)[60]
  • Netherlands (1983–)
  • Philippines (2008–)[61]
  • Poland (1992–)[62]
  • Portugal (2009, 2012–)[63]
  • Romania (1999–)
  • Russia (1995–)
  • Serbia (2004–)[56]
  • Slovakia (1997–2002, 2005–)
  • Slovenia (2001–)
  • South Africa (1993–1996, 2011–)[62]
  • Spain (1978–)
  • Thailand (2012–)
  • Ukraine (2005–)
  • United States (1953–)
  • Venezuela (2006–)
Former:
  • Australia (1979–2000) — see specific article
  • Georgia (country) (2007–2009)[64]
  • Hong Kong (1986–1993)
  • Indonesia (2006–2007)[56]
  • Japan (1975–) — see specific article
  • Norway (1998–1999)
  • Singapore
  • Sweden (1998–1999)
  • Taiwan (1990–2003)
  • Turkey (1986–1995)

Other editions

The success of Playboy magazine has led PEI to market other versions of the magazine, the Special Editions (formerly called News Stand Specials), such asPlayboy's College Girls[65] and Playboy's Book of Lingerie, as well as thePlayboy video collection.
The growth of the Internet prompted the magazine to develop an official web presence called Playboy Online or Playboy.com, which is the official website for Playboy Enterprises, and an online companion to Playboy magazine. The site has been available online since 1994.[66] As part of the online presence, Playboy developed a pay web site called the Playboy Cyber Club in 1995 which features online chats, additional pictorials, videos of Playmates and Playboy Cyber Girls that are not featured in the magazine. Archives of pastPlayboy articles and interviews are also included. In September 2005, Playboy launched the online edition of the magazine Playboy Digital.
The National Library Service for the Blind and Physically Handicapped (NLS) has published a Braille edition of Playboy since 1970.[67] The Braille version includes all the written words in the non-Braille magazine, but no pictorial representations. Congress cut off funding for the Braille magazine translation in 1985, but U.S. District Court Judge Thomas Hogan reversed the decision onFirst Amendment grounds.[68]
In 2010 Playboy introduced "The Smoking Jacket", a safe-for-work website designed to appeal to young men, while avoiding nude images or key words that would cause the site to be filtered or otherwise prohibited in the workplace.[69]
In May 2011 Playboy introduced i.playboy.com, a complete, uncensored version of its near 700 issue archive, targeting the Apple iPad. By launching the archive as a web app, Playboy was able to circumvent both Apple's App Storecontent restrictions and their 30% subscription fee.

See also

Books

General compilations
  • Nick Stone, editor. The Bedside Playboy. Chicago: Playboy Press, 1963.
Anniversary collections
  • Jacob Dodd, editor. The Playboy Book: Forty Years. Santa Monica, California: General Publishing Group, 1994, ISBN 1-881649-03-2
  • Playboy: 50 Years, The Photographs. San Francisco: Chronicle Books, 2003, ISBN 0-8118-3978-8
  • Nick Stone, editor; Michelle Urry, cartoon editor. Playboy: 50 Years, The Cartoons. San Francisco: Chronicle Books, 2004. ISBN 0-8118-3976-1
  • Gretchen Edgren, editor. The Playboy Book: Fifty Years. Taschen, 1995.ISBN 3-8228-3976-0
Interview compilations

References

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  2. ^ [1]| Playboy Enterprises FAQ
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  4. ^ Wray, Richard (November 13, 2009). "Iconix 'makes offer for Playboy'"The Guardian (London). Retrieved 10-07-11.
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  14. a b Watts, p. 62
  15. ^ Watts, p. 63
  16. a b Watts, p. 64
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  28. ^ Playboy Interview with Jimmy Carter, Playboy, November 1976
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  30. ^ playboy.com / world of playboy / events[dead link]
  31. ^ The Girls Next Door: The New Yorker[dead link]
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  35. ^ Megna, Michelle (March 30, 2003). "Foreign Web sites offer alternate perspectives on the conflict in Iraq"Daily News (New York).
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  38. ^ Sun Journal – Google News Archive Search
  39. ^ "Netscape, Playboy settle search trademark case - CNET News.com". News.cnet.com. Retrieved 2011-12-07.
  40. a b "Photographers". Vintageplayboymags.co.uk. Retrieved 2011-12-07.
  41. ^ Richard Fegley – Biography
  42. ^ Arny Freytag – IMDb
  43. ^ "Ron Harris Studio – We Have The Girls You Want". Ronharris.com. Retrieved 2011-12-07.
  44. ^ "Photographer". David Mecey. Retrieved 2011-12-07.
  45. ^ Russ Meyer (I) – Biography
  46. ^ Pompeo Posar – IMDb
  47. ^ "Suze Randall". Lycos.com. Retrieved 2011-12-07.
  48. a b c ""Playboy at 50" Christies Sale 1325 (December 17, 2003)".
  49. ^ ""Playboy at 50" Christies Sale 1325 (December 17, 2003)".
  50. ^ "Welcome to Stephen Wayda Photography".
  51. ^ James R. Petersen, Playboy Redheads, Chronicle Books, 2005, p127. ISBN 0-8118-4858-2
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  62. a b "Playboy Takes On World With Big Video Expansion", By Richard Covington, International Herald Tribune, November 3, 1993. Retrieved June 23, 2007.
  63. ^ Portal Imprensa (March 26, 2009). "Portugal will have its own version of Playboy magazine from this month". Portal Imprensa. Retrieved 2009-03-28.
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  65. ^ [2][dead link]
  66. ^ "Playboy Web Space". Archived from the original on December 20, 1996.
  67. ^ "NLS Reference Circular: Magazine Program (2007)". Loc.gov. August 25, 2010. Retrieved 2011-12-07.
  68. ^ The Braille Forum, June 2000[dead link]
  69. ^ Don Babwin (July 21, 2010). "Playboy busts out of mold on the Smoking Jacket". Associated Press.

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The History of the Playboy Bunny
The first four tributes are official Playboy articles celebrating the Sex Symbol of the Twentieth Century - the Playboy Bunny. The text and images within are the copyrighted property of Playboy Enterprises International, Inc (PEII) and may not be reproduced.
The fifth article is from the Channel 4 (UK) website and it accompanies the documentary made in 1999 - Secret History: Bunny Girls.
The sixth article is a synopsis of Kathryn Leigh Scott's excellent chronicle of the history and evolution of the Bunny, The Bunny Years, which no-bunny should be without!
The seventh article is a partial history of appearances by Bunnies in film and television.
The eigth article presents a gallery of photo scans from the official Bunny Manual (1968 edition).
The ninth article presents a gallery of photo scans from an original Playboy Bunny Recruitment Brochure of the late Sixties.
The last article attempts to provide a synopsis for the sad demise of the Playboy Club Empire.



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QUICK FACTS

  • NAME: Hugh Hefner
  • OCCUPATION: Entrepreneur
  • BIRTH DATE: April 091926 (Age: 86)
  • EDUCATION: Steinmetz High School, University of Illinois at Urbana-Champaign
  • PLACE OF BIRTH: Chicago, Illinois
more about Hugh

BEST KNOWN FOR

Hugh Hefner left Esquire magazine in 1952 to launch Playboy, an extensive publishing, TV and internet empire based on adult entertainment.

Synopsis

Born on April 9, 1926 in Chicago, Illinois, Hugh Hefner transformed the adult entertainment industry with his ground breaking publication Playboy. From the first issue featuring Marilyn Monroe in 1953, Playboy has expanded into a multimillion dollar enterprise consisting of publication, TV and web ventures mirroring the rebellious sensibilities of its founder.

QUOTES

"The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people."
– Hugh Hefner

Early Life

Magazine Publisher, Entrepreneur. Born April 9, 1926, in Chicago, Illinois. Hugh Marston Hefner was the elder of two sons born to Grace and Glenn Hefner, strict Methodists with deep Midwestern roots. Hefner went to Sayre Elementary School and then to Steinmetz High School on the west side of Chicago where, reportedly, his IQ was 152. His teachers, however, described him as "unenthusiastic." While in high school he founded a school newspaper, showing early signs of his journalistic talents.
Hefner served two years in the U.S. Army toward the end of World War II, and was discharged in 1946. He studied at the Chicago Art Institute for two years before enrolling at the University of Illinois at Urbana-Champaign, where he majored in psychology. In 1949, while in college, he met his first wife Mildred Williams. Hefner earned his bachelor's degree in 1950.
In the early 1950s, Hefner was leading a life typical of many of his peers. He was fresh out of college, young and ambitious, and in an entry-level job with a major corporation at the Chicago office ofEsquire magazine. Esquire was a racy publication for men that had transformed itself into a refined periodical, featuring articles on everything from men's fashion to literary works by such writers asErnest Hemingway and F. Scott Fitzgerald. It also featured illustrations from pinup artists such as George Petty and Alberto Vargas. Hefner worked for Esquire as a promotional copywriter until 1953, when he left the magazine because he was denied a $5 raise.

Starting a Magazine

Out on his own Hefner was determined to start his own publication, one that was similar to Esquire but better. He raised $8,000 from 45 investors—including $1,000 from his mother—to launch Playboymagazine. Hefner had planned to name the magazine "Stag Party" but was forced to change the name to avoid a trademark infringement with the existing Stag magazine. A friend suggested the name "Playboy," after a defunct automobile company in Chicago. Hefner liked the name, as he thought it reflected high living and sophistication.
Hefner produced the first edition of Playboy out of his Hyde Park, Chicago, kitchen. It hit newsstands in December 1953, but did not carry a date because Hefner was unsure as to whether or not a second issue would be produced. To help ensure its success, Hefner had purchased a color photograph of actress Marilyn Monroe in the nude—which had been taken before her movie star career—and placed it in the centerfold of the magazine. The first issue quickly sold 50,000 copies, and became an instant sensation.
America in the 1950s was trying to distance itself from nearly 30 years of war and economic depression. For many, the magazine proved to be a welcome antidote to the sexual repression of the 1950s. For those who initially dismissed the magazine as a pornographic publication, Playboy soon broadened its circulation with thoughtfu
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